Skip to main content

American Gen Society Logo

More than a store...
a Tradition.

You are here


For five generations Ludwig’s Jewelers has provided the Chambersburg area with beautiful, quality fine jewelry at fair prices. With the friendly and attentive service of the Ludwig’s team, you will feel like part of the family. Whether you are looking for a diamond ring or a silver charm, we always aim to exceed your expectations.

Ludwig’s Jewelers is a member of the American Gem Society. Membership is earned by achieving advanced gemological knowledge and adhering to a rigid code of ethics. Only one in twenty jewelers meets these requirements, and we are proud to be among this elite group. In addition, educational examinations must be passed yearly to maintain membership, keeping our team knowledgeable in the field.

Being part of our local community is important to our team, and we enjoy giving back to the community throughout the year. From supporting our local non-profit organizations, to volunteering our time, we believe in giving back to the wonderful community that has helped to make Ludwig’s an historical part of the community since 1877.

Whatever your special occasion - an engagement, birthday or a “just for me” gift – Ludwig’s will always be there to help you discover just the right piece, or to help you design it!

Our History

In 1877 Chambersburg was being rebuilt after the destruction it incurred during the Civil War. With the town beginning a new start around him, George Ludwig was determined to start a jewelry store on Main St. As the town thrived so did his business, and he eventually passed the store on to his brother, William, in 1902.

Old and worn out photograph of Ludwig's store interiorWilliam moved and expanded the store, and added fine china and silver to the collection of jewelry and watches. He was recognized for his unique window displays and local advertising. William died in 1926, after which the store moved on through various changes and persevered through the Great Depression. William’s son Walter came back to the business after serving as a forestry officer under Gov. Gifford Pinchot.

Old Ludwig AdAfter World War II, Walter’s son Bill came back to Chambersburg and took over the family jewelry store. He modernized it while staying true to the store’s history and antique display cases. He became a registered jeweler with the American Gem Society, adhering to their ethical and educational standards. Bill was well known in the community and could engage anyone in conversation.

Old photograph of Ludwig's family and store interiorThe male lineage ended with Bill, and now it was the “girls” turn! Two of Bill’s daughters, Ann and Jane, came into the business full time and Emily part-time after retiring from teaching. This fifth generation of family ownership has all received specialized training in fine jewelry. Today, you can find two generations of the Ludwig family, with the additions of Kyle and Lacey, here to help you find a special piece that will be part of your own family history.

Store cat, Cali AnnAnd last but certainly not least is our store kitty, Cali Ann. She showed up as a stray and now she is part of the Ludwig family!

The store has always been and will always be about family, customers, and community.